Business Strategy Essay Example | Topics and Well Written Essays - 2000 words - 2

Business Strategy - Essay Example In 1993 Samsung launched SH-700 which was a smaller and sleeker mobile phone with better sound quality. Moreover, Samsung Mobile also got into aggressive marketing, so it captured half of the mobile market share, which was previously ruled by Motorola. Organizational Culture Samsung follows a simple philosophy to devote their technology and talent in order to create better-quality products and services. They prefer to hire skilled workforce and bright talents around the world; and offer them all the resources that they require to utilize their skills. Samsung follows a strict code of value in the organization. Firstly, they comply with the ethical standards and the laws; secondly, customers are always respected; thirdly a clean organization culture is followed; fourthly, focus towards cresting eco-friendly and healthy products have been always there and lastly, the company is always socially responsible for the society. Creativity, hard-work and intelligence are valued at Samsung (Sa msung, 2011). Success Factors Samsung is successful because of three major factors, namely design, technology and branding. The company invests heavily in research and development activities in digital technology, by employing scientists around the world. The LCD, plasma display, innovative cell phones, voice recognition technology, speech converted into text technology are a few developments that the Samsung labs have offered to the world. It is also a world leader in production of memory chips, and the creator of the first 1 megabit chip in the world. Samsung is also the largest producer of SRAM and DRAM chips in the world. The Galaxy S series is the turning point for Samsung Mobile because it has given stiff competition to the market leader in the smart phone segment, Apple Inc. This is the reason why this product has been chosen for this study. CRITICAL SUCCESS FACTORS In this section, the critical success factors of Samsung would be discussed in details in order to evaluate the competencies of Samsung in terms of its product range, strategic capabilities, new products and competitor analysis. Product Range This study would focus on the Samsung Galaxy brand mobile, as the company entered the smart phone market with Galaxy brand to compete with market leaders such as Motorola, Nokia, Apple, HTC, and others. Samsung expanded the product portfolio under the Galaxy brand name. Under the product line of Galaxy, Samsung launched Galaxy S, Galaxy S II & S III, Galaxy Note I, II, Galaxy Tab, Galaxy Ace, and Galaxy Nexus. The Galaxy S series was launched to directly compete with Apple’s IPhones. Samsung Galaxy S series supports the Android operating system, which is another competence that has given stiff competition to Nokia which uses Symbian and Windows operating system, while Apple uses iOS. Strategic Capabilities The Galaxy S series is a reflection of enhanced design and technology of Samsung. The new Samsung Galaxy S III has been launched with the new version of the Android platform called Jelly Beans. This means that the strategy of Samsung is to bring out the most innovative technology in the market through its